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It can be all too easy to forget about Instagram in the mixture when formulating your online marketing strategy. Compared with Facebook, Instagram has comparatively few users and it’s not as clear how it can be monetized.

There’s no content in individuals and an image don’t need images in their Instagram web feed telling them sign up to their mailing list… or to ‘ buy now’ With all that in mind, why would you invest lots of time or cash into the platform?

Well there are lots of good reasons. When used correctly, Instagram is a fantastic means to promote products and services, to increase your brand’s visibility and to place yourself as a hip and artistic organization.

We’ll get into the details and the data later on but the bottom line is that you’ll probably be surprised. Instagram is larger than Twitter and its users are much more engaged and far more happy to purchase products – even when compared with Facebook itself!

Let’s take a look then at what Instagram actually is and why it matters in a big way for your business:

What’s Instagram Marketing and Why Should You Care?

Instagram Advertising -101
Growing Your Following
Are Companies Actually Using Instagram?
Local Advertising with Instagram
Assessing Your Instagram Work
Your Instagram Marketing Plan
Instagram Marketing Dos and Don’ts
Integrating Instagram With Your Website
Creating Astonishing Content for Instagram
Just how to Take Amazing Photographs
 

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