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MILLION DOLLAR MAILING$ are just that: long-running consumer and business direct mail packages that have proven themselves successful over the years by bringing in millions of customers and tens of millions of dollars in revenues. The mailings chosen for this book are not somebody’s favorites. They were chosen by one judge only—the marketplace. Every mailing shown and described actively hauled in profits for three or more consecutive years. Some have been going strong since the early 1970s. One of the mailings has been mailed continuously for more than 18 years and is directly responsible for $1 billion in sales; it is, without question, the single most successfuladvertisement in the history of the world. 


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